The retail industry is evolving rapidly. Brands have more touch points than ever before with potential customers – social media, website, email, and so on – and in turn, those customers have evolved their expectations for brand experiences.

BambuMeta lets brands engage customers in a way that better follows their natural lifecycle: effectively, organically, and on their terms. For the customer, this means simpler, more thoughtful experiences with the brands they love. And for brands, it means adding sophistication to their customer engagements without risking their relationships with their customers.

Brands are using BambuMeta’s blockchain-powered services based on smart contracts to connect familiar Web2 infrastructure and new Web3 technologies.

Without BambuMeta, when brands and retailers engage customers via Web3 initiatives, they expose themselves to greater security, economic, and UX challenges. Worse yet, they potentially expose their customers’ sensitive personal data – names, dates of birth, mailing and email addresses, etc. – to unknown actors.

To compete in today’s retail market, brands must learn to navigate uncharted territory as they aim to advance their loyalty and commerce programs. At the same time, they need to protect their customers’ sensitive data, digital assets, and wallets from security breaches and from the volatility of crypto markets. For brands and retailers, managing these risks well is critical to protecting customer trust.

BambuMeta chose Skyflow because it provides the most comprehensive and advanced data privacy solution on the market. All sensitive data that BambuMeta interacts with is now isolated, protected, and governed in Skyflow Data Privacy Vault.