India’s DPDP Rules 2025: Critical Highlights & How to Comply

The DPDP Rules 2025: Critical Highlights & Penalties

For companies operating in India, complying with DPDP is about more than avoiding penalties; it’s about building trust and driving customer loyalty.

The DPDP Rules introduce strict obligations on businesses to ensure privacy and security. Critical highlights include:

• Security-first approach: Rule 6 details that strong data security measures like encryption, obfuscation, masking, tokenization, and access control must be applied to protect data.
• Data breach accountability: According to rule 7, In the event of a breach, notifying affected individuals and the Data Protection Board within 72 hours of a breach is mandatory.
• User-centric rights: In rule 13, all persons, called “Data Principals” in the DPDP, have the right to access, correct, and erase their personal data.
• Data residency requirements: In rule 14, data residency requirements are outlined, with the transfer of data outside of India subject to restrictions.
• Consent enforcement: Rule 4 requires informed and verifiable user consent, as well as enforcement of consent collection, are required.
• Additional restrictions regarding personal data of children: Most notably, rules 10 and 11 mandate verifiable consent from a parent or legal guardian before processing data of children (ages 0-18).  

Non-compliance of the DPDP Act comes with steep penalties—up to ₹250 crore (equivalent to $30 million or €28 million )—making a robust compliance strategy non-negotiable.

At Skyflow, we believe compliance isn’t just a regulatory requirement—it’s an opportunity to build trust with customers and innovate responsibly. Companies like GoodRx, Zinc Money, Zluri Technologies, Equal India, and Dezerv trust hundreds of millions of sensitive data records with Skyflow. 

Rather than opting to “just tick the box” yet again, these companies chose a radically simpler approach – to protect sensitive data right with Skyflow’s Data Privacy Vault. Our Data Privacy Vault is designed to make navigating these new rules radically simpler while empowering businesses to grow.

How Skyflow Radically Simplifies DPDP Compliance

Skyflow’s Data Privacy Vault, with core principles of isolation, protection and governance, is purpose-built for PII and helps businesses meet stringent data privacy and security requirements with ease, all while enabling innovation. Think of it as the Aadhaar Data Vault, but for all types of PII Data. Here's how we do it:

1. Advanced Security Safeguards: Skyflow’s zero-trust architecture goes above and beyond DPDP’s outlined requirements, leveraging encryption, BYOK, polymorphic encryption and tokenization, and masking to protect sensitive data. 

2. Data Localization: Skyflow ensures data residency in India (both DC and DR) while facilitating compliant cross-border data transfers when necessary. This feature is especially critical for businesses operating globally.

3. Data Minimization & Purpose Limitation:  Skyflow enables automated data retention policies, ensuring old or unnecessary data is flagged for deletion. With purpose-driven controls, businesses stay compliant while reducing data bloat.

4. Access Control & Governance: Skyflow’s fine-grained contextual access controls help with real-time visibility & monitoring of all use of PII, thereby mitigating unauthorized access to PII data. Skyflow also integrates with consent management platforms, which helps organizations execute consent accurately with ease.

5. Regular Audits & Impact Assessments: Skyflow’s dashboard streamlines audits, provides detailed reports, and maintains audit trails of all PII activities, helping fulfill data fiduciary obligations efficiently.

6. User Rights: Skyflow enables organizations with simplifying execution of user rights, allowing businesses to respond quickly to data principal requests for access, corrections, or deletions.

Why Skyflow? Where Compliance Meets Innovation

Skyflow radically transforms and simplifies the way companies manage sensitive data. Our highly performant data privacy vault provides the scale growing companies need and the advanced security measures – like BYOK and polymorphic encryption – that enterprises require. With Skyflow, organizations have the confidence to innovate without compromising on privacy or security.

And with a platform designed to evolve with changing regulations, companies are not just prepared for today’s DPDP requirements but are also future-ready.

The Time to Act is Now

The DPDP Act is a call for businesses to rethink data privacy. By embracing Skyflow’s solutions, you can turn compliance into a competitive advantage, building trust and loyalty with your customers.

If you have been waiting for the rules to be published, now is the time to talk to our team. Let Skyflow guide your business through the DPDP journey.

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